Increase in Conversions

Backlinking SEO Case Study Unprecedented Conversion Growth in the Fitness Apparel Space 1,122%

Challenges

Carving a Niche in the Fitness Fashion World.

In the saturated online fitness apparel domain, our client faced the monumental task of distinguishing themselves. With competition from both established sportswear giants and emerging boutique brands, standing out was no small feat.

Algorithmic Hurdles.

The mercurial nature of search engine algorithms was a constant thorn in their side. With each algorithmic change, the challenge of maintaining a consistent online presence grew. However, the client recognized the untapped potential of organic traffic and was committed to developing a robust SEO strategy to ensure they were the top choice for fitness enthusiasts searching online.

Solution

In January 2021, they collaborated with us to supercharge their online visibility through our specialized backlinking services. Our goal was to strengthen the brand’s online authority, skyrocket its search engine rankings, and drive a massive influx of organic traffic.

We commenced with a meticulous audit to identify gaps and opportunities. By integrating on-page SEO enhancements, content optimization, and a targeted link-building campaign, we set the strategy in motion.

Our focus was on obtaining high-quality backlinks from leading sites in the fitness, fashion, and lifestyle sectors. This approach not only boosted the client’s domain authority but also directed a passionate audience of fitness enthusiasts to their platform.

Results

When we analyzed the data from January 2021 to January 2022, the transformation was staggering.

Conversion Explosion

We recorded an astounding 1,122% increase in conversions. This monumental growth was a testament to the effectiveness of our strategy, driving not just traffic but highly engaged potential customers to the site.

Organic Traffic Boost

An 87% increase in organic sessions was observed, indicating that more users were discovering the brand through organic search, further solidifying the brand’s online presence.

Dominance in Search Rankings

Our efforts bore fruit as there was a 1,400% increase in keywords ranking in the top 3 positions on search engines. This meant that for a vast array of search queries related to fitness apparel, our client was among the first options users encountered.

Engaged Audience.

With the surge in organic traffic and top-ranking keywords, the website’s user engagement metrics improved significantly. Visitors were not only landing on the site but were also interacting more, exploring the range of apparel, and ultimately converting at a much higher rate.