Increase in video impressions
Increase in average watch time
Increase in subscribers
Our client, an up-and-coming gaming channel, struggled to gain prominence in a saturated market filled with established gamers and popular channels. Despite their engaging content, their videos were not reaching a broad audience due to suboptimal SEO practices.
Many of the client's videos were not appearing in relevant searches, resulting in low views and engagement. The lack of visibility was affecting the channel’s growth and potential audience reach.
The client’s previous SEO efforts were fragmented and lacked a cohesive strategy. Without a comprehensive approach, they faced difficulties adapting to YouTube’s evolving algorithms and maximizing their content’s potential.
In March 2024, the client opted for our Gold Package to optimize 500 videos at $79. We began with a thorough audit, focusing on:
Analyzing Existing Titles, Descriptions, and Tags: Identifying areas for improvement.
Content Quality Assessment: Evaluating how well the videos met audience interests and search intent.
Using our proprietary keyword research method, we identified high-traffic keywords with low competition. Our system, featuring over 50 indicators, allowed us to select precise keywords like “best RPG strategies” and “top gaming tips for beginners,” ensuring high relevance and minimal competition.
We developed and implemented a comprehensive optimization strategy, which included:
Title Optimization: Revising video titles to incorporate high-traffic, low-competition keywords. For example, a video titled “Top 5 RPG Games” was updated to “Top 5 RPG Games of 2024 | Ultimate Gaming Tips.”
Description Enhancement: Crafting detailed, keyword-rich descriptions that incorporated our selected keywords. For instance, descriptions now included phrases like “RPG strategies,” “gaming tutorials,” and provided links to related content and gaming resources.
Tag Optimization: Utilizing a strategic mix of high-volume and niche-specific tags to enhance video discoverability and relevance.
To establish topical authority, we focused on relevant and similar keywords across the client’s video library. We ensured:
Updated Titles and Descriptions: Aligning with current SEO best practices and the identified keywords.
Improved Thumbnails and End Screens: Enhancing visual elements to increase click-through rates and encourage further engagement.
We continuously monitored performance through YouTube Analytics, focusing on:
Impressions: We observed a significant increase from 75,000 to 500,000 impressions per month, a 567% boost.
Watch Time and Engagement: Watch time increased by 45%, indicating higher viewer retention and interaction.
Subscriber Growth: The subscriber count grew by 35%, reflecting a successful expansion of the channel’s audience.
Conversion Rates: Engagement-driven conversions, such as game-related merchandise sales and sponsorship inquiries, increased by 40%.
The optimization led to an impressive 567% increase in video impressions, growing from 75,000 to 500,000 per month. This was driven by our proprietary keyword research and comprehensive SEO strategy.
The improved titles, descriptions, and thumbnails resulted in a 45% increase in average watch time, demonstrating enhanced viewer engagement and content relevance
The client’s subscriber base grew by 35%, indicating successful audience expansion and increased channel visibility.
The SEO improvements contributed to a 40% rise in engagement-driven conversions, including merchandise sales and new sponsorships.
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